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American Whitewater

We have had the pleasure of printing apparel for the Southeast chapter of American Whitewater for many years. Here is their mission statement, from their website:

Founded in 1954, American Whitewater is a national non-profit organization with a mission “to conserve and restore America’s whitewater resources and to enhance opportunities to enjoy them safely.” American Whitewater is a membership organization representing a broad diversity of individual whitewater enthusiasts, river conservationists, and more than 100 local paddling club affiliates across America. The organization is the primary advocate for the preservation and protection of whitewater rivers throughout the United States, and connects the interests of human-powered recreational river users with ecological and science-based data to achieve the goals within its mission.

This year, we were asked to create a shirt design to celebrate their work in the removal of “derelict” dams across the country (For example, here is an article from 2010, detailing the process of removing the Dillsboro Dam, on the Tuckaseegee River). The shirt design is below. Click on any of the images to enlarge.

And, if you would like one of your own, they are available for purchase at the American Whitewater online store.





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20th Anniversary



Today marks the 20th Anniversary of Image 420! We’ll do something later in year to celebrate, but for now, we’d just like to say thank you. Thank you to everyone who has given us the the priveledge of creating prints and designs for them over the years. And thank you to all of our friends, family, and co-workers past, present, and future.

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Brewgrass 2014 and more!

It’s been an extremely busy year here at Image 420. So busy that we’ve neglected our website. Well, no more! Here are some of the projects that we’ve done over the past few months:


The 2014 Brewgrass Festival

We were honored to create a bevy of designs for Asheville’s biggest and best beer festival. Here are three of the designs that were printed on commemorative shirts, and a proposed design that went unused (designs by Brent Baldwin).


Brewgrass 2014 alternate




We’re proud to say that we’ve provided design and print work for the Brewgrass Festival for over a decade. For more designs from years past, visit our design portfolio, or one of our posts about Brewgrass from years past.

CiderFest 2014

Speaking of festivals, CiderFest is a new one on the scene, focusing on the region’s growing craft cider business. We’ve provided the logo design, screen printed shirts, taster glasses, and more since the festival began (designs by Ike Wheeless).





Twisted Apple Ale

Speaking of apple cider, we got the opportunity to brand a new line of local apple ciders and ales. Be on the lookout for Twisted Apple Ale, in stores soon (design by Brent Baldwin).

Twisted Apple

Joe Lasher, Jr.

Here are some shirts designs we worked up for local Country music upstart Joe Lasher, Jr (designs by Ike Wheeless).





Image 420 “Bride of Frankie”

Sometimes, we even get a moment to design something for ourselves. We’ve had a theme of movie monsters running through our “shop” shirts for years. This shirt is intended to be something of a companion piece to our “Frankie” shirts (originally printed back in 2008). It will be available for purchase soon in our online store.


Image 420 "Bride"



There are more new designs over on our Portfolio page, if you’re interested. And for those of you that are interested in learning a bit more about graphic design, we’ve recently updated the most popular page on our website, our Vector Art explanation and diagnosis tutorial. Thanks, and Happy Thanksgiving!

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Pawnstorm Process Video

This year, we’ve partnered with our friends at Short Street Cakes to sponsor the Chess Club at Hall Fletcher Academy. While printing the shirts and hoodies for the team, one of our printers shot this video of the entire printing process. From the preparation of the screens, to the the finished product, it’s all in here, edited into one bite-bized serving.

So, if you’ve never had the chance to witness the process, now’s your chance.

(note: the creator of the video wished to remain anonymous. However, it’s worth noting that the video, editing, and soundtrack were all produced by him.)


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Best of WNC 2013

For the second year in a row, we’ve had the honor of being selected as one of the best print shops in Western North Carolina by the readers of the Mountain Xpress. Last year, we tied with Henco Reprographics for First Place. In this years poll, we came in second to Henco.

We sort of expected to be in the running for Best Print Shop. And we were flattered that we were chosen. But we were completely shocked to win in another category! Our Graphic Design Department won First Place in the Best Graphic Design category.

As one of the two graphic designers currently employed by Image 420, I’d like to express my appreciation to everyone who voted for us. To be noticed in this way was very meaningful to us.

And thank you to all of the designers that have worked here over the years, especially Tommy and Israel. And not just for your font collections. Everything that I know about design that’s worth knowing, I learned by watching and working with these two dudes.

Again, thank you to everyone who voted for us.


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Moonshiner 28 (update)

UPDATED August 14, 2013

Here is our latest design for Moonshiner 28, entitled “Skullcrackers.” Based on a concept brought in by the customer, and digitally painted in Photoshop by in-house graphic designer Brent Baldwin. For the original Moonshiner design, scroll down. For more information about Moonshiner 28, click here.



Our good friends Ron and Nancy from Tail of the Dragon (who we profiled on our site last year as well) are embarking on a new project, promoting a 103-mile stretch of Highway 28 that runs between Deals Gap, North Carolina and Walhalla, SC. They’re calling this road the Moonshiner, and are giving the road the full “Tail of the Dragon” treatment, offering visitors maps, lodging information, commemorative collectables, and more.

Here’s a description, from their website:

Once one of the major runs for moonshiners with revenuers hot on their bumper, the road today boasts some great twisties, wide sweepers and unsurpassed scenery. Mountain vistas, waterfalls and secluded lakes appear around nearly every corner. You can find good food, accommodations of every type and unique shops with unusual antiques and crafts created by mountain artisans.

Here is the design for the very first Moonshiner 28 shirt, designed in-house at Image 420.

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Mt. Mitchell Challenge (UPDATED)

UPDATED March 22, 2013

The 2013 Mount Mitchell Challenge design, by in-house designer Ike Wheeless.


mt mitchell challenge pic13


It’s that time of year. The good people with the Mount Mitchell Challenge came to us again for a design/print for the very tough marathon that happens in February every year. We make it our own little challenge to incorporate the famous mountain tops and flying ravens into the design. We kept it simple and went with a 2-color design but incorporated some halftones to add a little depth.

Check out this video link, shot by a participant, to see if you’re up for the challenge next year. You’ll get a sweet t-shirt if you make it!

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November Already?

2012 has really flown by at Image 420. It’s only now, as the the year is slowing down, that we realize just how busy this year has been for us. Naturally, in our rush to design and print shirts, we’ve neglected to update our website, and our Facebook profile, and so on. Don’t get us wrong, being too busy to post status updates is a good kind of problem. But now,  with Thanksgiving just around the corner, it’s time to update this blog.

And hey, speaking of Thanksgiving, check out these Turkey Trot shirts we just printed for our good friends and longtime clients at Jus’ Running



The Turkey Trot design is by local designer Christina Papandrea.

Here’s another recent print, for Smoky Mountain Steel Horses, based out of Waynesville, NC. Original designer unknown.


And finally, we’re currently working on a long overdue update to our online portfolio. That should do it for now. Thanks for stopping by!

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Lusty Monk!

There’s an excellent article in the Asheville Citizen Times about one of our favorite customers, Kelly Davis, of Lusty Monk Mustard.

We’ve been printing Lusty Monk shirts, aprons and thongs (!!!) for a few years now, and we’re always delighted when Kelly drops by the shop to pick up her orders. In part, it’s because there’s always a chance that she might leave us with a few jars of her delicious mustard. But also, she has a sparkling demeanor, and it’s always nice to have a chance to talk to her.

You can check out the article here. And if you’ve never had any Lusty Monk mustard, order a jar for yourself, and you’ll find out what all the fuss is about.