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American Whitewater

We have had the pleasure of printing apparel for the Southeast chapter of American Whitewater for many years. Here is their mission statement, from their website:

Founded in 1954, American Whitewater is a national non-profit organization with a mission “to conserve and restore America’s whitewater resources and to enhance opportunities to enjoy them safely.” American Whitewater is a membership organization representing a broad diversity of individual whitewater enthusiasts, river conservationists, and more than 100 local paddling club affiliates across America. The organization is the primary advocate for the preservation and protection of whitewater rivers throughout the United States, and connects the interests of human-powered recreational river users with ecological and science-based data to achieve the goals within its mission.

This year, we were asked to create a shirt design to celebrate their work in the removal of “derelict” dams across the country (For example, here is an article from 2010, detailing the process of removing the Dillsboro Dam, on the Tuckaseegee River). The shirt design is below. Click on any of the images to enlarge.

And, if you would like one of your own, they are available for purchase at the American Whitewater online store.





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20th Anniversary



Today marks the 20th Anniversary of Image 420! We’ll do something later in year to celebrate, but for now, we’d just like to say thank you. Thank you to everyone who has given us the the priveledge of creating prints and designs for them over the years. And thank you to all of our friends, family, and co-workers past, present, and future.

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New Stuff (and a Giveaway)!

It’s been a while since we’ve printed some fresh Image 420 shirts and stickers. Too long, in fact. So here are some of our latest offerings!

First up, we have a reinterpretation of a design from our past. We thought that our beloved mascot “Toadie” might look nice, dressed up as a college mascot from the 1980s. And, as it turns out, we were right! He’s available as a t-shirt and a sticker.






Secondly, we’ve mentioned our new Bride of Frankenstein design in previous posts. We got the chance this week to print her on some shirts, and she looks pretty snazzy:



If you’re interested in picking up a shirt or two for yourself, we have good news! We’re currently holding a Facebook giveaway. The winner takes home both of our new shirts, as well as a “Cesspool of Sin” shirts and some Toadie stickers. All you have to do is Like the post on Facebook, and you’re entered to win. Good luck!

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Brewgrass 2014 and more!

It’s been an extremely busy year here at Image 420. So busy that we’ve neglected our website. Well, no more! Here are some of the projects that we’ve done over the past few months:


The 2014 Brewgrass Festival

We were honored to create a bevy of designs for Asheville’s biggest and best beer festival. Here are three of the designs that were printed on commemorative shirts, and a proposed design that went unused (designs by Brent Baldwin).


Brewgrass 2014 alternate




We’re proud to say that we’ve provided design and print work for the Brewgrass Festival for over a decade. For more designs from years past, visit our design portfolio, or one of our posts about Brewgrass from years past.

CiderFest 2014

Speaking of festivals, CiderFest is a new one on the scene, focusing on the region’s growing craft cider business. We’ve provided the logo design, screen printed shirts, taster glasses, and more since the festival began (designs by Ike Wheeless).





Twisted Apple Ale

Speaking of apple cider, we got the opportunity to brand a new line of local apple ciders and ales. Be on the lookout for Twisted Apple Ale, in stores soon (design by Brent Baldwin).

Twisted Apple

Joe Lasher, Jr.

Here are some shirts designs we worked up for local Country music upstart Joe Lasher, Jr (designs by Ike Wheeless).





Image 420 “Bride of Frankie”

Sometimes, we even get a moment to design something for ourselves. We’ve had a theme of movie monsters running through our “shop” shirts for years. This shirt is intended to be something of a companion piece to our “Frankie” shirts (originally printed back in 2008). It will be available for purchase soon in our online store.


Image 420 "Bride"



There are more new designs over on our Portfolio page, if you’re interested. And for those of you that are interested in learning a bit more about graphic design, we’ve recently updated the most popular page on our website, our Vector Art explanation and diagnosis tutorial. Thanks, and Happy Thanksgiving!

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Beer City 2014

For the second year in a row, we had the honor of creating the commemorative design for the Beer City Festival, here in Asheville, North Carolina. The festival, now in its fourth year, takes place at the end of Asheville Beer Week, and celebrates our growing town’s booming brewing industry and culture.

To view the designs and prints, click on the images below.

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Pawnstorm Process Video

This year, we’ve partnered with our friends at Short Street Cakes to sponsor the Chess Club at Hall Fletcher Academy. While printing the shirts and hoodies for the team, one of our printers shot this video of the entire printing process. From the preparation of the screens, to the the finished product, it’s all in here, edited into one bite-bized serving.

So, if you’ve never had the chance to witness the process, now’s your chance.

(note: the creator of the video wished to remain anonymous. However, it’s worth noting that the video, editing, and soundtrack were all produced by him.)


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Tin Can Pizzeria

True story about the creation of Tin Can Pizzeria’s new t-shirts…

Like most people, I love pizza. I also love old trucks. And I really love hand-painted lettering. So, the Tin Can Pizzeria truck really hits a lot of my sweet spots. But for some reason, I’d never gotten around to trying any of their food.

When the owners, Cory and Michelle, asked us to design shirts for them, I knew that I wanted to highlight the classic good looks of the truck, and the beautiful hand-painted scripts that adorn the sides. To do this, I would need photos. So I dropped by the Wedge Brewery, where they set up shop on Tuesday and Thursday evenings.



While I was taking my reference photos, Cory and Michelle were kind enough to make a Margherita (tomato sauce, fresh mozzarella, basil) pizza for me. I ordered it to go, because I had to meet up with another design client before I called it a day. As I was leaving, Michelle advised me to try a slice while the pie was still hot, as it would be best before it cooled.

I took a slice out of the box, and ate it on my way to the parking lot. I got into my truck. And then, I ate the entire pie, right then and there. I couldn’t help it. It was too good.

(Please note that I’m talking about a personal sized pizza, and not some 20″ behemoth. I’m not a monster…)

I can’t recommend their food enough. It’s really, really good. And their new t-shirts aren’t too shabby, either:



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Best of WNC 2013

For the second year in a row, we’ve had the honor of being selected as one of the best print shops in Western North Carolina by the readers of the Mountain Xpress. Last year, we tied with Henco Reprographics for First Place. In this years poll, we came in second to Henco.

We sort of expected to be in the running for Best Print Shop. And we were flattered that we were chosen. But we were completely shocked to win in another category! Our Graphic Design Department won First Place in the Best Graphic Design category.

As one of the two graphic designers currently employed by Image 420, I’d like to express my appreciation to everyone who voted for us. To be noticed in this way was very meaningful to us.

And thank you to all of the designers that have worked here over the years, especially Tommy and Israel. And not just for your font collections. Everything that I know about design that’s worth knowing, I learned by watching and working with these two dudes.

Again, thank you to everyone who voted for us.